Too often I see people who have a critical patient on the table (STRATEGY) and they are busy decorating the operating room (TACTICS). As you have learned, all tactics with no strategy doesn't work.  

These simple marketing and relationship systems will help you discover where you're wasting time and losing opportunities, while teaching you how to take advantage of more of the people who are already coming through your virtual door. 

Let marketing systems do the HEAVY LIFTING! Once you complete this part of your business, you'll wonder what to do with all that delicious FREE TIME. If there was an autopilot button, you'd have to oil that sucker up because you'll be using it a lot! 

• Offline Marketing and Networking Events. You'll actually have a process to follow up with all those smart people you met at that conference last weekend who seemed interested in your offer, instead of using your old system (throwing those business cards in a shoebox never to do be seen again).
• Online Marketing. All the fancy marketing tactics in the world won't get you where you want to go if you don't have the basics down. My goal is to give you only what you need to not only fill in the most common gaps that keep business owners from getting to the next level, but also to help you build a strong foundation for your business.
• Social Media. (aka Time Suck) This is THE #1 topic I get most asked about how to create a system around! I show you why you aren't getting as much social media traffic as you'd like and what to do about it, what activities actually further your business and which ones waste your time.
• Free Consultations. Also known as discovery sessions or strategy calls, I'll show you how to painlessly weed out those who can't afford you, won't do the work, or just aren't the right match - before they even sign up. No more wasted phone calls - high five!

Delighting your clients from the start means they'll return and send referrals. Without a great intake system, you'll end up recreating the wheel over and over again. #wasteoftimeandenergy

I also take you through my systems for client intake, onboarding a client, and relationship progression. How many times have you ended a service with a client and you KNOW there's more that you could do for them? (Yeah, me too.) I am going to show you how to WOW your clients so that they hire you again and again. In this module, you'll discover: 

• Identifying Your Ideal Client. A simple system to quickly identify your best customer or ideal client.
• Client Intake and Onboarding. You'll have a great system for a smooth client intake and set up your client for success from the very beginning.
• Relationship Progression. So, if you're flying around the country doing speaking gigs - and each one of those gigs is the end of the line for the money flow - then you're what Christine Kane, one of my favorite transformation coaches, calls a "Transactionist." When your business relies on transactions alone, it's a lot more effort for you. You work constantly to find the buyer, market to the buyer, sell to the buyer, fulfill the sale - and then start all over again. I get tired just thinking about it. Again, you leave money on the table when you don't have a system to show your client how to take the next step with you. (Don't worry, I give you one!)  

Without a clear plan for delivering the products and services you sell, you're simply flying by the seat of your pants. Aka winging it. Aka losing money.  

When it comes to production, the mere thought of creating products overwhelms business owners. Having created dozens of products, I can tell you there is A. CRAP. TON. of moving parts. But I actually really dig that stuff, that's my thing. (I'm guessing not so much for everyone else?) No overwhelm here, because I break this down into manageable pieces. In this module, you'll discover: 

• Creating New Products. Products = passive income. I'm going to walk you through a simple system to create and launch a product. (Includes sample project plans).
• Package Pricing. Want to know how to make more money? It's called Package Pricing. Maybe you've heard of it ;) Get away from spending all that time on customized quotes or feeling like you are working without getting paid.
• Referrals and Testimonials. Great referrals beget great testimonials. Great testimonials beget great referrals (see how that works). Not only that, it doesn't cost you anything to implement, it has huge returns, and it is something that you can definitely streamline. 

Raise your hand if you want to leverage yourself and have even more freedom from your business. 🙋‍♀️

If building your high-performance team has eluded you or you haven't even hired your first virtual team member, this module is going to be golden for you. I'm going to take you through the process of how to hire that special someone and how to effectively manage them. (You can put your hand down now.) In this module, you'll discover: 

• Team Roles and Reporting Systems. This lesson is mainly about how to set things up so that things don't fall through the cracks and how to expertly manage your team and switch from "doing it all" to one of delegation and oversight. Ahhh relief.
• Effective Email Management. I show you how to set clear guidelines so that you feel confident delegating this time-sucking task that most business owners don't want to give up, as well as tips to effectively manage incoming and outgoing email.
• Building Your A-Team. The biggest mistake I see business owners make is that they know they need someone so they post on a forum somewhere, "Anyone know a good VA?" This will hardly ever yield you a qualified candidate for your high-performance A-team. I will show you a clear system for how to find the right person and onboarding and training tips and strategies. Finally, you will become the visionary instead of the workhorse in your business!